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E-Books
Customer Experience Management: The New “New” of Digital Marketing
http://go.ektron.com/customer-experience-management-new-new-of-digital-marketing
E-book on Customer Experience Management
Overview
Customer Experience Management is emerging as a distinct digital marketing practice. Marketers today want to connect their data with content management systems to drive sales, improve targeting and conversion rates, and take engagement to the next level.
In this complimentary Outsell Gilbane report you’ll learn why CEM relies heavily on the capabilities of numerous technologies to manage a 360-degree view of a customer including:
- Web Content Management
- Targeting and Personalization
- Web Analytics
- Email and Campaign Management
- Translation and Localization Services
- Customer Relationship Management
